Chan Luu, Inc.
Industry: Designer Fashion Jewelry
Project Overview: Site Design & Development, SEO, Social Media, Google Adwords and Youtube Management
As a Los Angeles based fashion jewelry designer, Chan Luu came with the requirements of bringing their fashion jewelry sales online. Typical sales have been through brick and mortar stores including Nordstroms, Banana Republic and Macy’s. Our first project approach was creating an eCommerce system through Volusion and customizing the user experience. After initial products were imported into the system and site launch, an extensive online marketing plan including SEO, Google Adwords and Youtube management was created.
In early 2012, the Chan Luu Japan website was created to help communications and create a larger brand awareness for additional traffic and sales.
In January of 2013 we have moved the clients online eCommerce system from Volusion to BigCommerce to help increase mobile sales, site functionality and user experience.
Results: In 2010 yearly online sales totaled $700k and have increase 100% the first year. In 2012 total sales grew over $2.3 million. At the end of 2013 online sales continued growth over $2.7+ million.